diff --git a/src/actions/manager.tsx b/src/actions/manager.tsx
index 94b36e87..856ac23e 100644
--- a/src/actions/manager.tsx
+++ b/src/actions/manager.tsx
@@ -10,6 +10,31 @@ import {
 import { ExcalidrawElement } from "../element/types";
 import { AppClassProperties, AppState } from "../types";
 import { MODES } from "../constants";
+import { trackEvent } from "../analytics";
+
+const trackAction = (
+  action: Action,
+  source: "ui" | "keyboard" | "api",
+  value: any,
+) => {
+  if (action.trackEvent !== false) {
+    try {
+      if (action.trackEvent === true) {
+        trackEvent(
+          action.name,
+          source,
+          typeof value === "number" || typeof value === "string"
+            ? String(value)
+            : undefined,
+        );
+      } else {
+        action.trackEvent?.(action, source, value);
+      }
+    } catch (error) {
+      console.error("error while logging action:", error);
+    }
+  }
+};
 
 export class ActionManager implements ActionsManagerInterface {
   actions = {} as ActionsManagerInterface["actions"];
@@ -65,9 +90,12 @@ export class ActionManager implements ActionsManagerInterface {
           ),
       );
 
-    if (data.length === 0) {
+    if (data.length !== 1) {
       return false;
     }
+
+    const action = data[0];
+
     const { viewModeEnabled } = this.getAppState();
     if (viewModeEnabled) {
       if (!Object.values(MODES).includes(data[0].name)) {
@@ -75,6 +103,8 @@ export class ActionManager implements ActionsManagerInterface {
       }
     }
 
+    trackAction(action, "keyboard", null);
+
     event.preventDefault();
     this.updater(
       data[0].perform(
@@ -96,6 +126,7 @@ export class ActionManager implements ActionsManagerInterface {
         this.app,
       ),
     );
+    trackAction(action, "api", null);
   }
 
   /**
@@ -122,6 +153,8 @@ export class ActionManager implements ActionsManagerInterface {
             this.app,
           ),
         );
+
+        trackAction(action, "ui", formState);
       };
 
       return (
diff --git a/src/actions/shortcuts.ts b/src/actions/shortcuts.ts
index d018b731..cca518da 100644
--- a/src/actions/shortcuts.ts
+++ b/src/actions/shortcuts.ts
@@ -1,8 +1,10 @@
 import { t } from "../i18n";
 import { isDarwin } from "../keys";
 import { getShortcutKey } from "../utils";
+import { ActionName } from "./types";
 
-export type ShortcutName =
+export type ShortcutName = SubtypeOf<
+  ActionName,
   | "cut"
   | "copy"
   | "paste"
@@ -26,7 +28,8 @@ export type ShortcutName =
   | "viewMode"
   | "flipHorizontal"
   | "flipVertical"
-  | "link";
+  | "hyperlink"
+>;
 
 const shortcutMap: Record<ShortcutName, string[]> = {
   cut: [getShortcutKey("CtrlOrCmd+X")],
@@ -63,7 +66,7 @@ const shortcutMap: Record<ShortcutName, string[]> = {
   flipHorizontal: [getShortcutKey("Shift+H")],
   flipVertical: [getShortcutKey("Shift+V")],
   viewMode: [getShortcutKey("Alt+R")],
-  link: [getShortcutKey("CtrlOrCmd+K")],
+  hyperlink: [getShortcutKey("CtrlOrCmd+K")],
 };
 
 export const getShortcutFromShortcutName = (name: ShortcutName) => {
diff --git a/src/actions/types.ts b/src/actions/types.ts
index 19c0700a..b7bb560d 100644
--- a/src/actions/types.ts
+++ b/src/actions/types.ts
@@ -105,7 +105,7 @@ export type ActionName =
   | "increaseFontSize"
   | "decreaseFontSize"
   | "unbindText"
-  | "link";
+  | "hyperlink";
 
 export type PanelComponentProps = {
   elements: readonly ExcalidrawElement[];
@@ -136,6 +136,9 @@ export interface Action {
     appState: AppState,
   ) => boolean;
   checked?: (appState: Readonly<AppState>) => boolean;
+  trackEvent?:
+    | boolean
+    | ((action: Action, type: "ui" | "keyboard" | "api", value: any) => void);
 }
 
 export interface ActionsManagerInterface {
diff --git a/src/analytics.ts b/src/analytics.ts
index a48a0a1f..c4a2c4e3 100644
--- a/src/analytics.ts
+++ b/src/analytics.ts
@@ -3,16 +3,16 @@ export const trackEvent =
   process.env?.REACT_APP_GOOGLE_ANALYTICS_ID &&
   typeof window !== "undefined" &&
   window.gtag
-    ? (category: string, name: string, label?: string, value?: number) => {
-        window.gtag("event", name, {
+    ? (category: string, action: string, label?: string, value?: number) => {
+        window.gtag("event", action, {
           event_category: category,
           event_label: label,
           value,
         });
       }
     : typeof process !== "undefined" && process.env?.JEST_WORKER_ID
-    ? (category: string, name: string, label?: string, value?: number) => {}
-    : (category: string, name: string, label?: string, value?: number) => {
+    ? (category: string, action: string, label?: string, value?: number) => {}
+    : (category: string, action: string, label?: string, value?: number) => {
         // Uncomment the next line to track locally
-        // console.info("Track Event", category, name, label, value);
+        // console.info("Track Event", category, action, label, value);
       };
diff --git a/src/components/Actions.tsx b/src/components/Actions.tsx
index 21e15773..65c10a6a 100644
--- a/src/components/Actions.tsx
+++ b/src/components/Actions.tsx
@@ -158,7 +158,7 @@ export const SelectedShapeActions = ({
             {!isMobile && renderAction("deleteSelectedElements")}
             {renderAction("group")}
             {renderAction("ungroup")}
-            {targetElements.length === 1 && renderAction("link")}
+            {targetElements.length === 1 && renderAction("hyperlink")}
           </div>
         </fieldset>
       )}
diff --git a/src/element/Hyperlink.tsx b/src/element/Hyperlink.tsx
index b07ac745..7c2d5fbe 100644
--- a/src/element/Hyperlink.tsx
+++ b/src/element/Hyperlink.tsx
@@ -31,6 +31,7 @@ import { isPointHittingElementBoundingBox } from "./collision";
 import { getElementAbsoluteCoords } from "./";
 
 import "./Hyperlink.scss";
+import { trackEvent } from "../analytics";
 
 const CONTAINER_WIDTH = 320;
 const SPACE_BOTTOM = 85;
@@ -69,6 +70,10 @@ export const Hyperlink = ({
 
     const link = normalizeLink(inputRef.current.value);
 
+    if (!element.link && link) {
+      trackEvent("hyperlink", "create");
+    }
+
     mutateElement(element, { link });
     setAppState({ showHyperlinkPopup: "info" });
   }, [element, setAppState]);
@@ -108,6 +113,7 @@ export const Hyperlink = ({
   }, [appState, element, isEditing, setAppState]);
 
   const handleRemove = useCallback(() => {
+    trackEvent("hyperlink", "delete");
     mutateElement(element, { link: null });
     if (isEditing) {
       inputRef.current!.value = "";
@@ -116,6 +122,7 @@ export const Hyperlink = ({
   }, [setAppState, element, isEditing]);
 
   const onEdit = () => {
+    trackEvent("hyperlink", "edit", "popup-ui");
     setAppState({ showHyperlinkPopup: "editor" });
   };
   const { x, y } = getCoordsForPopover(element, appState);
@@ -239,11 +246,12 @@ export const isLocalLink = (link: string | null) => {
 };
 
 export const actionLink = register({
-  name: "link",
+  name: "hyperlink",
   perform: (elements, appState) => {
     if (appState.showHyperlinkPopup === "editor") {
       return false;
     }
+
     return {
       elements,
       appState: {
@@ -254,6 +262,9 @@ export const actionLink = register({
       commitToHistory: true,
     };
   },
+  trackEvent: (action, source) => {
+    trackEvent("hyperlink", "edit", source);
+  },
   keyTest: (event) => event[KEYS.CTRL_OR_CMD] && event.key === KEYS.K,
   contextItemLabel: (elements, appState) =>
     getContextMenuLabel(elements, appState),
@@ -400,6 +411,7 @@ const renderTooltip = (
     },
     "top",
   );
+  trackEvent("hyperlink", "tooltip", "link-icon");
 
   IS_HYPERLINK_TOOLTIP_VISIBLE = true;
 };
diff --git a/src/global.d.ts b/src/global.d.ts
index 85e8d4ce..ef24cb5a 100644
--- a/src/global.d.ts
+++ b/src/global.d.ts
@@ -34,6 +34,10 @@ type Mutable<T> = {
   -readonly [P in keyof T]: T[P];
 };
 
+/** utility type to assert that the second type is a subtype of the first type.
+ * Returns the subtype. */
+type SubtypeOf<Supertype, Subtype extends Supertype> = Subtype;
+
 type ResolutionType<T extends (...args: any) => any> = T extends (
   ...args: any
 ) => Promise<infer R>
diff --git a/src/tests/contextmenu.test.tsx b/src/tests/contextmenu.test.tsx
index 663282ed..97a240e7 100644
--- a/src/tests/contextmenu.test.tsx
+++ b/src/tests/contextmenu.test.tsx
@@ -136,7 +136,7 @@ describe("contextMenu element", () => {
       "sendToBack",
       "bringToFront",
       "duplicateSelection",
-      "link",
+      "hyperlink",
     ];
 
     expect(contextMenu).not.toBeNull();